To collate, evaluate and summarise my research methods, I have come to the conclusion that quantitative research is an extremely useful method of research to find out information where it is number based. I was looking for viewing figures on music videos online and this was a success. From using this type of research I found out information such as the average YouTube views per video which is 8,332. I also found out that the most viewed YouTube category is the Entertainment category, with How-to and Style category coming second. By using quantitative research I was able to find out the most viewed YouTube videos, 'See You Again' was rated the top most view YouTube video. All this information helped me because I can see what is popular and what people like. It will also help me to ensure I don't copy other artists music videos but I can use similar aspects that made them so famous and popular. In Task 1 B I used qualitative research to find out different views and attitudes, reviews, responses and fan views towards music video, album artwork and magazine album adverts. This is a worded based research method therefore I found out peoples attitudes and opinions towards some of the most viewed YouTube videos. Further, I found out peoples responses to album artwork and their thoughts about digipaks. From finding out fan views on popular artists magazine album adverts, such as Rihanna, this will help me in my research.
In Task 2, we had to work in groups and me and my partner produced a questionnaire for evidence of quantitative research. We got 23 responses from people who have answered our questionairre and from the responses we found out a lot of useful information. One question we asked was "Which Artist's Music Video's Do You Watch The Most?" and 17 people out of 23 answered Rihanna. This has helped in order to understand that people do watch Rihanna's video and she is an extremely popular and role model to her target audience. A question asked for a digipak was "What Is The Most Important Feature Found In A Digipak" and the response we got was that 10 people said 'Lyrics' were the most important feature and the feature that most people look at when buying a digipak which is useful information to know.
In Task 3, we were asked to define our artist, Rihanna's, target audience for her music videos, digipak, magazine album advert. After looking at different tables such as the Demographic and Psychographic tables, we noticed that Rihanna's target audience is 13-25. In the demographic table we classed Rihanna as being under group E because her target audience fit into this category the best. In the Psychographic table, her target audience fit into the group Aspirers as well as Explorers because they are both acceptable. In Task 3 B this was where we were asked to classify Rihanna's audience and produce an audience profile for Rihanna's target audience which consisted of economic characteristics along with her social characteristics. From this audience profile we found out that Rihanna's typical target audience live at home and are around 17-18 and can drive therefore they can drive themselves to purchase magazines, digipaks etc. They enjoy reading because they are at the age where they have a lot of school/college work which requires them to read however, they have free tim to frequently read magazines to find out information about Rihanna's upcoming concert dates and new albums.
In Task 4, we were looking at Rihanna's competition and complete a competitor analysis. We choose Beyonce as her most suitable competition as they are very similar artists and share some of the same characteristics when it comes to their music videos, digipaks and magazine album adverts. They share the same target audience which is why they have such a big competition as they are competing for their target audience. Another one of Rihanna's competitors that we discussed was Ariana Grande because like Beyonce, Ariana and Rihanna are very alike with the way they sing and their music videos and digipaks. Also, they both produce their own songs and music videos which is one of their similarity's. In the second task, I was asked to textually analyse one of Rihanna's music videos, digipaks and a magazine album advert and compare it to one of each of Beyonce's who is Rihanna's competitor. This was useful and helpful information to find out so that I know the similarities and differences between Rihanna and Beyonce's music videos and accompanying products.
In Task 5 we had to produce three different tables of which were for the completion of a music video, digipak and a magazine album advert. In each table we had to explain the uses of each of these; personal, talent, finance, supplies, facilities and location. Then we had to research and find out the costs for each of those things when making either a music video, digipak or magazine album advert. Furthermore, we had to go on to assessing the viability of each of those resources and explaining why they were viable or not. This has helped me to understand the uses of each resource in the making of one of the three products and their costs and how there are a lot of different aspects to thing and plan before making a music video, digipak or a magazine album advert.
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