UNIT 3: Presenting research results

Notes for my Go Animate Presentation

• Title page- Presenting Findings By Olivia Spalter
• Introduction-
• The purpose of my research was to....
• I used a different range of research methods such as primary and secondary research. I used quantitate as well as qualitative to gain a wider set of data. I went on to produce a questionnaire for my target audience to fill in. 
• By using a whole range of different research methods I was able to successful complete the aims of the assignment by carrying a whole range of data about music videos, digipaks and  magazine album covers. 
• All this information will help when producing my own music video, digipak and magazine album covers as I will focus on what my target audience liked and what they didn't and make sure I incorporate those aspects into my music video and accompanying documents. 
• Task 1-
• In Task 1 I looked into the viewing figures on music videos online and I gained a lot of knowledge about the different types of music videos that were more popular than others and which genres are the most popular. The next slides are a few statistics that I found out... 
• (in a graph) The average YouTube views per video- 8,332
• (in a graph) The top 2 most viewed YouTube categories- Entertainment category, How-to and Style
• (in a graph) The most viewed YouTube videos- 'See You Again' 
• All this information helped me because I can see the type of music videos that are popular therefore I will try to use different aspects of them in my own music video. I will ensure I don't copy existing artists music videos however, I can use similar aspects of the video which stood out and made the video memorable. 
• Task 1B-
• I decided to use qualitative research to find out peoples views and attitudes towards music videos, digipaks and magazine album covers. I looked at reviews, responses and fan views from people who have purchased one of the three. This helped as I got an idea of customer feedback and what they thought of the products. 
• I found out that on an average 2/3 comments were positive on a music video.
• Task 2-
• We worked within a group to produce a questionnaire for our quantitative research. 23 people took part in this questionnaire which means we got a wide range of answers which will really help us because this provides us with accurate and relevant information. Examples of some of the things we found out from our questionnaire is that....
• The majority of people (17/23) watched Rihanna's music videos over other artists. 
• The majority of people (10/23) said that 'lyrics' is the most important feature in a digipak.
• This information is useful because we can use it to know what to include in our music video, digipak and magazine album cover. 
• One question we asked was "Which Artist's Music Video's Do You Watch The Most?" and 17 people out of 23 answered Rihanna. This has helped in order to understand that people do watch Rihanna's video and she is an extremely popular and role model to her target audience. A question asked for a digipak was "What Is The Most Important Feature Found In A Digipak" and the response we got was that 10 people said 'Lyrics' were the most important feature and the feature that most people look at when buying a digipak which is useful information to know.
• Task 3-
• Me and my partner used quantitative research to find numerical answers with statistics and rankings. This research is useful because its easy and clear to read.
• The research is accurate and factual which means the information is straightforward and straight to the point.
• We had to find already existing information however, the information that is already out there wasn't made specifically for a purpose therefore it isn't specific to our needs.
• Task 4-
• Task 5-
• We decided that Rihannas target audience- 13-25.
• In our research we asked people who fit Rihanna's target audience.
• We looked a psychographics and demographic tables to help propose Rihann's target audience.
• We produced an audience profile for one of Rihanna's target audience including aspects such as their income, work status, relationship status, age, marital status etc.
• This helped because it allowed us to find the appropriate target audience for Rihanna
• However, the demographic and psychographic table may not be 100% accurate because they are very vague and aren't specific, they are general tables.
• Task 6-
• I produced a competitor analysis and textual analysis for Rihanna
• This allowed me to gain a proper understanding and a lot more knowledge about Rihanna and her competition in the music industry.
• She has several competitors although her biggest is Beyonce and Ariana Grande.
• The textual analysis allowed me to understand the similarities and differences of Rihanna music videos, digipaks and magazine album adverts compared to her competitors.
• Market research may not have been that useful as Rihanna and her competitors have different themes which may make it not accurate or comparable.
• Task 7-
• I had to find out different prices, resources and uses for different aspects of a music video, digipak and a magazine album advert. 
• This was challenging because there are a lot of different resources needed for each product as well as finding out all the appropriate prices.
• It allowed me to understand making all three of the products has an expensive fee in order for them to look professional.
• I was able to get accurate prices for all the resources and materials which gave me an average price of how much it would cost me to produce all three products.
• Slide of questionnaire questions-
• Questionnaire questions-
• By doing this questionnaire, it helped me to understand what Rihanna's target audience want and allowed me to change my products according to these responses.
• This proves that this research was useful because it will impact my media production massively as it will make sure I do my work correctly.
• Bibliography of the websites I used-
• The websites used to help me in task 1, task 2, task 3, task 4 and task 5's research.
• Appendix of questionnaire questions-
• How often do you watch music videos, which artist music video do you watch most?, what genre do you like to see in a music video?, what is the most important feature found on a digipak?, what theme do you like to see in your digipak?, why do you find digipak's interesting?, what is the most important feature on an advert?, why do you find magazine album adverts engaging?, which magazines do you read?, how often do you read magazines?
• Appendix of focus group questions- on go animate 
• Appendix of audience research questions- on go animate
• Appendix of interview questions- on go animate