Competitor Analysis
For the competition analysis, we have chosen Beyonce because we feel she is most suited. Rihanna is a well-known successful, high classified artist who's target audience are females between the ages of 13-25 and this is the same for Beyonce as she is also a high regarded artist in the music industry. For their music videos, CD Digipaks and magazine album adverts, both artists compete in order to gain popularity from their target audience and sales. Beyonce, unlike other competitors, has the same theme as Rihanna in her music videos and they perform the same way. They have a lot of similarities however, they are not identical artists which are why they are competitors.
Furthermore, Ariana Grande is another one of Rihanna's competition. She is a female artist who also produces her own songs, music video and albums. Her target audience is females aged 12-25. Unlike Rihanna, Ariana Grande has a more girly theme to her music and style and her songs and albums all appear bright, colourful and happy. This conveys Ariana's personality because this is what she is like. Even though they are both successful and hard working artists, they both have a different target market audience for their music and accompanying materials.
MARKET RESEARCH B
Textual Analysis
Music Video
Beyonce is a female artist, who airs her own songs and music video, this is the most appropriate competition for Rihanna due to the target audience being the same ages and the female orientation around both of the artists. They target women and most of their fans look up to both of them as role models and idols as they are both inspirational singers. Beyonce is one of the most successful female artists along with Rihanna. Beyonce, however shows and presents her music videos, in a dark way, this is the same for Rihanna in some of her videos, although like her song "Loud" this conveys a girly approach to this type of song, however her song 'Diamonds' is conveyed in a more dark mysterious way.
Both of the artists have their own focus in their music video, meaning that they are the main set and figure in their music videos, this is to convey the importance in their song to make sure the audience knows who is singing and making the song meaningful. Both of the artist's have featured in each other's and various other artists songs together such as the song 'Cry'. This video conveyed both artists attitudes, behaviours and themes. Both of the artist's separately have their own style and theme which they convey through their music videos as they feature in all of their own music videos unlike other artists who have actors featuring in their videos telling the story of the song. Both of the video's below show, different themes, with Rihanna showing a more colourful moving video and Beyonce showing a black and white video to show the seriousness of the meanings of the song which she is singing.
Magazine Album Advert
Both of these artist are in competition with each other, due to how successful they both are, meaning that their adverts in magazines need to be appealing to the public in order to covey the importance, of the music video. Both of the artists album adverts are presented on one page in a magazine, the magazines are usually popular from the readings of females such as, "OK" magazine as this targets the specific target market, more specifically, "Top of the Pops and Teen Vogue", as this meets the target market for the teenagers ages 15-18 which Rihanna and Beyonce will attract in the magazine. Both of the adverts are very eye catching and appealing to the eye, in order to gain the attraction in a magazine, to focus of the main album advertisement.
When analysing the competition advert which appear in the magazines, it is clear to see that they contain the similar colour theme, of black and white photo's, this conveys the important and seriousness of both of the artist and how they work, which can reflect on their music and personalities. However the Rihanna advert appears to me more eye catching, due to the words being visual in the colour red, which shows the important words found on the album, meaning that it includes the relevent information of the album's name and the songs featured in the particular album. The fonts, which are used to write both of their names are in different distinctive font, which shows their copy and significants of their important names.
Digipak's
Beyonce and Rihanna have a similar style within their music video however, their digipak's are produced with differences. Beyonce's digipak is more dull compared to Rihanna's bright and vibrant one. Beyonce uses a black and white effect to emphasis her on the digipak. She does this to get seen clearly and stand out. Rihanna's digipak is colourful and consists of one large image of her. This attracts customers because they can instantly see that this is Rihanna's CD because of the digipak. Also, Beyonce's digipak includes a load of writing which include her song lyrics, a bit about her as an artist etc. Where as Rihanna's doesn't have any writing on it, just photos. The are both successful artists therefore they have a big competition within the CD digipak world yet they both produce completely different digipak to try and stand out to their competitors.
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