Secondary Research- This is research which has been carried out not by you. It is previously research for other purposes and publicly available. Also known as 'desk research'. It can include surveys, interview, facts, statistics, videos etc. It can also include specific reports from various places such as universities, government.
Quantitive Research- This presents information numerically e.g. percentages. All the people in interviews or questionnaires answer the same questions are ensure consistency. No words, all data/facts!!!! E.g. pie charts, bar charts.
Qualitative Research- This is primarily research which is used to gain an understanding of underlying reasons, opinions and preferences rather than statistics. It finds out opinions through opened ended questions.
Market Research- This is an activity which gathers information from usually a small group of people, however there can be a variety of people, which talks about consumers needs and preferences for usually a new e.g. programme, product, toothpaste, music video, advert etc.
Production Research- This is the collection and analysis of information for the content and production of a media product.. It is related to the production process itself.
Audience Research- This is any communication research that is conducted to gather information about their attitudes, knowledges, interests, preferences, behaviours etc.
Market Research- This is an activity which gathers information from usually a small group of people, however there can be a variety of people, which talks about consumers needs and preferences for usually a new e.g. programme, product, toothpaste, music video, advert etc.
Production Research- This is the collection and analysis of information for the content and production of a media product.. It is related to the production process itself.
Audience Research- This is any communication research that is conducted to gather information about their attitudes, knowledges, interests, preferences, behaviours etc.
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