- box office figures
- programme ratings- number of people watching, score
- final sales
- number of hits/views/subscription
-quicker way to get information
-more visual for some people
-its a good indicator of successful or failure
Qualitative (opinion based)
Cons
Audience Research
This is any communication research that is conducted to gather information about their attitudes, knowledge's, interests, preferences, behaviours etc.
Pros
-it will allow you to understand and see peoples attitudes in order to test potential products based on customer needs.
-it will assure that the campaign will respond to your target audience
-it will make sure the most productive campaign is applied
Cons
Market Research
This is an activity which gathers information from usually a small group of people, however there can be a variety of people, which talks about consumers needs and preferences for usually a new e.g. programme, product, toothpaste, music video, advert etc.
Pros
-it helps businesses strengthen their market position
-it minimalizes any investment
-it identifies potential threats and opportunities
-it helps businesses see their competitors and which competitors are the best
-the market research may only survey one group of people who all respond that the product is not interesting enough for them to purchase however another group of individuals may agree than they will be willing to spend more money on it.
-you only get a certain group of target buyers opinions rather than a broad sample.
-its a long process to answer a market research as all the questions have to be asked and answered thoroughly otherwise the market research will be pointless.
Production Research
This is the collection and analysis of information for the content and production of a media product.. It is related to the production process itself.
Cons
-only getting numbers, half the story,
-not sure of the accuracy of the numbers
Qualitative (opinion based)
- film reviews
- product reviews
- social media
- youtube reviews
- fan website
- discussion
- people's responses
- game reviews
Cons
Audience Research
This is any communication research that is conducted to gather information about their attitudes, knowledge's, interests, preferences, behaviours etc.
Pros
-it will allow you to understand and see peoples attitudes in order to test potential products based on customer needs.
-it will assure that the campaign will respond to your target audience
-it will make sure the most productive campaign is applied
Cons
Market Research
This is an activity which gathers information from usually a small group of people, however there can be a variety of people, which talks about consumers needs and preferences for usually a new e.g. programme, product, toothpaste, music video, advert etc.
Pros
-it helps businesses strengthen their market position
-it minimalizes any investment
-it identifies potential threats and opportunities
-it helps businesses see their competitors and which competitors are the best
-it will show competitors strengths and weaknesses
-it facilitates strategic planning
-it will help spot emerging trends
-it assists businesses to stay ahead of their competitors
-it focuses on customer needs and demands
Cons
-it will cost to pay people to come in and do the market research as it will waste a lot of peoples time, a business wont just have one as well, they will have a few regularly as trends change fast and frequently.
-there are limited volunteers as it is not something people would want to waste their time doing or most people may not have time.-the market research may only survey one group of people who all respond that the product is not interesting enough for them to purchase however another group of individuals may agree than they will be willing to spend more money on it.
-you only get a certain group of target buyers opinions rather than a broad sample.
-its a long process to answer a market research as all the questions have to be asked and answered thoroughly otherwise the market research will be pointless.
Production Research
This is the collection and analysis of information for the content and production of a media product.. It is related to the production process itself.
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