Monday, 19 December 2016
UNIT 29: Infographs
Infographs are visually graphic colourful graphs of information using pictures, shapes tetc.
UNIT 29: Understand the styles, conventions and techniques of music videos
Popular music genres- In the other blog
https://mrdedwards.wordpress.com/unit-29-music-video/unit-29-21-styles-of-music-video/ LOOK AT THIS
In-concert and 'as live' footage- https://www.youtube.com/watch?v=yjmp8CoZBIo
In the video you can see footage of the boys tour and them on stage before, during and after. It also shows live footage of them during there tour in different places. An example of this is when Louis films Harry and Zayn hugging in their tour bus.
Animation (stop motion, digital)- https://www.youtube.com/watch?v=6LwBZnxqeEg
Within this music video there are different animations of Loyle Carners hands, eyes, face etc. They are mainly in black and white and move fast to create a short slow motion scene.
Interpretative- https://www.youtube.com/watch?v=2vjPBrBU-TM
There is a dance throughout the whole video who has an extreme unique dance routine which could be interpreted in various different ways and which ever way you wanted to interpret it. The dance doesn't tell a story yet, it could tell a story to someone.
Narrative- https://www.youtube.com/watch?v=AbPED9bisSc
The music video tells the song lyrics through the video. An example of this is when the lyrics state 'Live while were young' and it films the boys riding on a tractor down a fast windy road. This emphasis the lyrics to show they are living whilst their young and doing fun things and not caring about what their doing.
Impressionist- https://www.youtube.com/watch?v=QtXby3twMmI
This is because the monkeys are meant to be the people in Coldplay and they are acting like the people. An example of this is when the monkey are holding phones, another example is when one of the monkeys are wearing a hat like humans.
Surrealist-
Pastiche-
Parody-
Referencing-
https://mrdedwards.wordpress.com/unit-29-music-video/unit-29-21-styles-of-music-video/ LOOK AT THIS
In-concert and 'as live' footage- https://www.youtube.com/watch?v=yjmp8CoZBIo
In the video you can see footage of the boys tour and them on stage before, during and after. It also shows live footage of them during there tour in different places. An example of this is when Louis films Harry and Zayn hugging in their tour bus.
Animation (stop motion, digital)- https://www.youtube.com/watch?v=6LwBZnxqeEg
Within this music video there are different animations of Loyle Carners hands, eyes, face etc. They are mainly in black and white and move fast to create a short slow motion scene.
Interpretative- https://www.youtube.com/watch?v=2vjPBrBU-TM
There is a dance throughout the whole video who has an extreme unique dance routine which could be interpreted in various different ways and which ever way you wanted to interpret it. The dance doesn't tell a story yet, it could tell a story to someone.
Narrative- https://www.youtube.com/watch?v=AbPED9bisSc
The music video tells the song lyrics through the video. An example of this is when the lyrics state 'Live while were young' and it films the boys riding on a tractor down a fast windy road. This emphasis the lyrics to show they are living whilst their young and doing fun things and not caring about what their doing.
Impressionist- https://www.youtube.com/watch?v=QtXby3twMmI
This is because the monkeys are meant to be the people in Coldplay and they are acting like the people. An example of this is when the monkey are holding phones, another example is when one of the monkeys are wearing a hat like humans.
Surrealist-
Pastiche-
Parody-
Referencing-
Tuesday, 13 December 2016
UNIT 29: Styles of Music Videos
Hip-Hop
RnB
Romance
- majority of people in the video are wearing bling
- men and women dance to the beat of the music
- display of wealth by wearing bling clothes or accessories. Also, the use of cars, houses are a display of wealth
- many people in the video wear branded clothing and accessories
- the women/man who is the main character in the video, their gender has the power in the music video
- drugs and alcohol are a common thing shown or used in hip-hop music videos
- bright lights are used to emphasis the vibe
- usually quite dark and deep scenes to show it is hip-hop theme
- majority of hip-hop music videos have the artist singing to the camera while a story is told in the background
- usually located in nightclubs, pubs, parties, mansions etc.
- the current scene in the video relates to the current lyrics
RnB
- either set in mansions or slum villages
- show a display of wealth
- show use of alcohol or drugs
- usually involve dancing or partying
- use of cars or bling
- fashion is a key part of the music videos- girls don't wear much and men wear bling branded clothes
- dance moves
Romance
Tuesday, 6 December 2016
UNIT 29: Introduction to Assignment 1
Requirements for Assignment
-Promotional
-Extension of income
-Extension of outlets (music channels, DVD and CD sales, website, download)
-Synergy
-Producer's strategies
Music video promotes a song which in turn promotes an album
Main pursue is to sell an image of an artist
Overall purpose is to help generate money for the record company or themselves if they are producing the music themselves such as Eminem
History into music videos
-Modern music videos are originally made and used as a marketing device intended to promote sales of music recording and they are often called 'promos'
-Earliest music videos were filmed in the 1950s
-In 1956 Tony Bennett was walking along singing his song and this was distributed to TV in the UK and USA
-Queens Bohemnia Rhapsody also started a new era for using music videos as promos
-In the 60's The Beatles made unique music videos, there first one was 'A hard Day's Night' in 1964, they started to experiment and made avant garde (artsy, not mainstream) films
-In 70's was the introduction of 'Top Of The Pops'
-80s MTV is launched and the first video was 'Video Killed the Radio Star'
-People started using more sophisticated effects in their videos and added storylines or concepts to the video
-Michael Jackson was the first to create the idea of a short film, a music video with a beginning, middle and end
-Controversy and doing risky things is another way of getting your video talked about such as 'Girls on Film 'Smack my Bitch Up
-Middle of the 80s Madonna used a seductive appeal to her videos to make them successful and more and more stars started to represent their star image and star power
Promotional
-Sell the song, invoke a reaction so the audience remembers it
-Gives the audience a better understanding of the song
-To entertain and show the artists talent
-To sell CD's, DVDs and downloads by creating memorable visuals
-Marketing for the purpose of exposure and expansion of an artists profile
-Artists will set a certain mood for their video by attaching a song to certain experiences
-Duran Duran features sexual and erotic imagery and that was made to promote the song through sensationalism in order to get people talking about it
-The first online video to receive 1 billion hits= Gangnam Style and social network was responsible for creating brand awareness, won best video at MTV Europe Music Awards, caused the share price of the record company to increase by 568.8%, led to possible collaborations oppurtunites for PSY with other artists such as Justin Bieber
Extension of income
-Music videos can help to promote a band or artist long after the single or album has been released
-Some artists are remembered years later solely because of a memorable music video
-Extending the amount of money they make by dragging out the sales
Extension of outlets
-In the past, music videos would be shown on TV through Top of the Pops or on music videos channels like MTV
-Needed to have ways to get the music video accessible to people
-Record label company will work with the outlets to ensure the videos are getting played more than others which leads to more money for them and the artist
-The more money the record label company puts into the song, the more accessible and more played it gets
-To extend the income, you need to extend the outlets, ensuring the video is getting played on TV all day on all channels
-Now a days all videos are accessible and we don't have to wait for the certain video to come on
-Word of mouth is extremely important especially on social networking sites
-Controversial videos help to create a buzz and therefore be viewed more times
Synergy
-This is where two areas of media work together e.g. like when a music star releases a music video which features scenes from a Hollywood movie
-This helps to promote the film but also the artist as their song will feature in the film and probably the trailer which a wider number of people will see and this will increase sales
-Product placement is also a way for the record company and artist to generate income
-A company will promote something or wear a specific thing to promote products or services and companies pay them to promote this
-Lady Gaga's 'Telephone' had numerous produce placements in it such as diet coke, virgin mobile, plenty of fish dating site
-They involve the products within the video to promote the products as well
Producers Strategies
-VEVO have a partnership with Sony Music Entertainment and Universal Music Group and they host music videos on YouTube and use adverts at the start of each video to produce revenue
-This is successful for music companies because it allows them to regulate the online distribution of their music videos and make money from it
-VEVO also have apps on many devices such as IPads which allows more people to access the content
-YouTube wants to combat 'black hat' view count-building techniques, this is when hackers actually build up the number of views or likes on a YouTube video
-This makes videos views untrue and inaccurate and look more popular than it actually is
-Artists who are independent or signed to small record labels do not have massive budgets
-The purpose of their videos is solely to increase interest in their music and there will be no product place or many opportunities for synergy
-MTV embraces major labels and in turn makes their artists into stars
-Promotional
-Extension of income
-Extension of outlets (music channels, DVD and CD sales, website, download)
-Synergy
-Producer's strategies
Music video promotes a song which in turn promotes an album
Main pursue is to sell an image of an artist
Overall purpose is to help generate money for the record company or themselves if they are producing the music themselves such as Eminem
History into music videos
-Modern music videos are originally made and used as a marketing device intended to promote sales of music recording and they are often called 'promos'
-Earliest music videos were filmed in the 1950s
-In 1956 Tony Bennett was walking along singing his song and this was distributed to TV in the UK and USA
-Queens Bohemnia Rhapsody also started a new era for using music videos as promos
-In the 60's The Beatles made unique music videos, there first one was 'A hard Day's Night' in 1964, they started to experiment and made avant garde (artsy, not mainstream) films
-In 70's was the introduction of 'Top Of The Pops'
-80s MTV is launched and the first video was 'Video Killed the Radio Star'
-People started using more sophisticated effects in their videos and added storylines or concepts to the video
-Michael Jackson was the first to create the idea of a short film, a music video with a beginning, middle and end
-Controversy and doing risky things is another way of getting your video talked about such as 'Girls on Film 'Smack my Bitch Up
-Middle of the 80s Madonna used a seductive appeal to her videos to make them successful and more and more stars started to represent their star image and star power
Promotional
-Sell the song, invoke a reaction so the audience remembers it
-Gives the audience a better understanding of the song
-To entertain and show the artists talent
-To sell CD's, DVDs and downloads by creating memorable visuals
-Marketing for the purpose of exposure and expansion of an artists profile
-Artists will set a certain mood for their video by attaching a song to certain experiences
-Duran Duran features sexual and erotic imagery and that was made to promote the song through sensationalism in order to get people talking about it
-The first online video to receive 1 billion hits= Gangnam Style and social network was responsible for creating brand awareness, won best video at MTV Europe Music Awards, caused the share price of the record company to increase by 568.8%, led to possible collaborations oppurtunites for PSY with other artists such as Justin Bieber
Extension of income
-Music videos can help to promote a band or artist long after the single or album has been released
-Some artists are remembered years later solely because of a memorable music video
-Extending the amount of money they make by dragging out the sales
Extension of outlets
-In the past, music videos would be shown on TV through Top of the Pops or on music videos channels like MTV
-Needed to have ways to get the music video accessible to people
-Record label company will work with the outlets to ensure the videos are getting played more than others which leads to more money for them and the artist
-The more money the record label company puts into the song, the more accessible and more played it gets
-To extend the income, you need to extend the outlets, ensuring the video is getting played on TV all day on all channels
-Now a days all videos are accessible and we don't have to wait for the certain video to come on
-Word of mouth is extremely important especially on social networking sites
-Controversial videos help to create a buzz and therefore be viewed more times
Synergy
-This is where two areas of media work together e.g. like when a music star releases a music video which features scenes from a Hollywood movie
-This helps to promote the film but also the artist as their song will feature in the film and probably the trailer which a wider number of people will see and this will increase sales
-Product placement is also a way for the record company and artist to generate income
-A company will promote something or wear a specific thing to promote products or services and companies pay them to promote this
-Lady Gaga's 'Telephone' had numerous produce placements in it such as diet coke, virgin mobile, plenty of fish dating site
-They involve the products within the video to promote the products as well
Producers Strategies
-VEVO have a partnership with Sony Music Entertainment and Universal Music Group and they host music videos on YouTube and use adverts at the start of each video to produce revenue
-This is successful for music companies because it allows them to regulate the online distribution of their music videos and make money from it
-VEVO also have apps on many devices such as IPads which allows more people to access the content
-YouTube wants to combat 'black hat' view count-building techniques, this is when hackers actually build up the number of views or likes on a YouTube video
-This makes videos views untrue and inaccurate and look more popular than it actually is
-Artists who are independent or signed to small record labels do not have massive budgets
-The purpose of their videos is solely to increase interest in their music and there will be no product place or many opportunities for synergy
-MTV embraces major labels and in turn makes their artists into stars
UNIT 29: Introduction to Music Video Production
8 different elements that Andrew Goodwin's theory states
-Have a link between visuals (the video) and lyrics
-Have a link between visuals (the video) and music (beat)
-Have certain genre characteristics
-Have intertextual references (links to culture, society, references to news)
-Contain notions of looking (people looking at artist) (showing who is the centre of attention and everything revolves round the main person)
-Show voyeurism (sexual pleasure from watching others)
-Include demands of the record label (governed by the record label) (artist may want to do diff to the record label because they may not want to take the risk by alienating part of the target audience)
-Whether the video is performance, narrative or concept based (most music videos are narrative)
Example- "Lovegame" By Lady Gaga
-"Involves some heavy touching, yeah". A few dancers have body contact with Gaga when she sings this line
-The dancing, editing, lip-synching, camera movements are also in time with the beat of the music
-Genre: dance, pop, electro, Genre characteristics: dancers, unique clothing, bright colours, the video focuses on the single not the album
-The opening copies a film type opening, it also shows the label company so the views can identify which company the video belongs to
-All characters in the video are constantly looking at Gaga to show her popularity, people have an obsession with her and how attractive she is
-Represents her sexuality as she is surrounded by men showing she gets males attentions as well as showing she is an object of sex, but she also kisses a girl to show she is openly bisexual
-They use close up on Gaga, this is evident of both male and female gaze on her and her dancers
Example of my own chose of song- "Work Out" By J Cole
-When he says "a one night stand" he puts one finger up to show the number one which links the two together, also when he says "here for one night" he also does this to emphasis the one in the music video, the title of the song 'work out' relates to the video because they are playing basketball and doing exercise, lyrics talk about a girl and he is singing the lyrics to the girl, filmed outside to emphasis working out and exercise
-The beat is quick fast therefore the shots are quite jumpy and change to the beat, his hand actions correlate with the beat, the lip-synching also is in time with the beat
-Genre: RnB, HipHop, rap, Genre characteristics: sports, basketball, romance
-Focuses on the black and mixed race society and community, women are staring at him to show he is the centre of attention
-The girls wave to him showing he is the videos attention, the individual girl constantly looks at him whilst he is lip-synching, everyone at the party is singing along with him, one girl is facing him staring at him to show her attention is only on him, at the party he is constantly staring at her singing and she is looking back at him, this shows the isolation form them to the rest of the people at the party
-There is women in bikinis and small pieces of clothing however there is no nudity or anything innapropriate as the record label wouldn't allow this, there are close ups of him to show who the music video is about, women are attracted to him but he likes the one girl he is speaking to, shows women cleavage which is pleasuring to target audience as these are men
-It is narrative as it tells a story about him wanting this girl
-When he says "a one night stand" he puts one finger up to show the number one which links the two together, also when he says "here for one night" he also does this to emphasis the one in the music video, the title of the song 'work out' relates to the video because they are playing basketball and doing exercise, lyrics talk about a girl and he is singing the lyrics to the girl, filmed outside to emphasis working out and exercise
-The beat is quick fast therefore the shots are quite jumpy and change to the beat, his hand actions correlate with the beat, the lip-synching also is in time with the beat
-Genre: RnB, HipHop, rap, Genre characteristics: sports, basketball, romance
-Focuses on the black and mixed race society and community, women are staring at him to show he is the centre of attention
-The girls wave to him showing he is the videos attention, the individual girl constantly looks at him whilst he is lip-synching, everyone at the party is singing along with him, one girl is facing him staring at him to show her attention is only on him, at the party he is constantly staring at her singing and she is looking back at him, this shows the isolation form them to the rest of the people at the party
-There is women in bikinis and small pieces of clothing however there is no nudity or anything innapropriate as the record label wouldn't allow this, there are close ups of him to show who the music video is about, women are attracted to him but he likes the one girl he is speaking to, shows women cleavage which is pleasuring to target audience as these are men
-It is narrative as it tells a story about him wanting this girl
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