UNIT 11: Assignment 4- Personal Career Development

Media Assignment 4

Job Roles

In relation to my personal potential career path, I would like to work in the editorial department within the print based media industry. I have listed a number of different job roles that I could apply for, in order to give me a chance at working in a department that I want to work in. 

Editor

Editors have the job of editing the stories and articles the researchers have produced and put together. They select and prepare written, audible, film and visual media, which is used to convey information across to the viewers. Also, when producing newspapers and magazines, this also applies for photographs too. Newspaper editors reject many more releases than they actually use, because the larger the paper is, the more release the editor has to go through and edit, which takes longer. Magazines operate very similar to newspapers, although the editors for a magazine are usually more specialised than editors for newspapers.

Assistant editor

They are responsible for supporting the main editor in charge of the newspaper or magazine. The assents editor has an important role within the process of a newspaper and magazine, because they are authoritative in the sense that they can oversee his own editorial section such as; sports sections, feature stories, celebrity gossip, international news etc. Another one of their roles is to take charge of the day to day running edit suite, which leaves the editor to be able to concentrate on the work of editing the stories and articles.

Commissioning editor

They have the role of overseeing the annual schedule for content in print based media. They also commission and write market leading editorial. Commissioning editors take on the role of attending industry events, due to the main editor and assistant editor having more important things to work on. Their role is important because they do all the running round jobs that the main editors don't have time for.

Journalist

The journalists within the print based media have a huge influence in the industry. This is due to their part in the making of the newspaper and magazines. They provide all the ideas for future stories and features that would interest the magazine or newspapers readers. They read up and research on different features and articles to see what other magazines and newspapers already have talked about. Also, they write, edit, proofread and sub the text they write. Being a journalist means that they have to keep up to date with all the news and celebrity news going on. As well as keeping up with that, they also have to keep up with the laws and regulations based on defamation, privacy and contempt law.

Skills Gap

Here is a list of the current skills I hold, and evidence of how I have these skills. I have also given myself a rating on how strong I am with each specific skill.

Skill	How strong am I at this skill?	Evidence to show this
Previous experience	9	I have had quite a lot of previous experience in the print based media, by having jobs, voluntary work and work experience in the industry. I have done work experience at The Jewish Chronicle newspaper which was really useful as I got to help the journalists write and edit the stories and features. Also, I have had experience at VOGUE magazine where I had an internship for 3 months. As well as this I have done voluntary work at HELLO magazine, along with The London Magazine. In both businesses I was shadowing the assistant editors in which I developed a load of skills from this experience. For 2 years I have worked at my local newspaper as the journalist. I had to write a number of different stories and features which were included within the local newspaper. Additionally, I have worked at Frank PR, where I currently work, as a researcher.
Interpersonal skills	7	I work extremely well in a team of a group of people, where we all have to contribute towards the project and put individual effort and input into it as well. I have had experience working in various different workplaces which involved working within a team and it was really good because I have gained a lot of knowledge from working with other people as well as improving my interpersonal skills the more I work with people. I am a very patient and understanding person which helps when working in a team, as I listen to everyones ideas although I am not afraid to state my own opinion and have a friendly debate about it.
Technlogoical and functional skills	8	I can use softwares very well as I have completed a GCSE in IT, a long with an A Level in Computing. I have great knowledge on Microsoft Softwares such as Publisher, Word, Powerpoint etc. This is helpful within the print based media industry as I can work on the technical side of the business. When I worked at Frank PR, one of my jobs was to run the social media for the business, in which I used different devices such as a computer, a Samsung tablet, an IPad, IPhone etc. From having this knowledge and experience, it will ensure I am an efficient worker as I do not have to be taught all the skills and waste the businesses money or time.
Writing and language skills	9	I have received an A* in both my English GCSES and an A in my English A Level, which proves my passion and expertise. My vocabulary is broad and I use a various number of synonyms when speaking to people. I am very professional and know how to conduct myself when speaking face to face as well as speaking through the phone, emailing, online chatting etc. I have had experience writing stories and features for different newspapers and magazines which has allowed me to widen my vocabulary vastly and to expand my writing and language skills. I conduct myself politely, formerly and clearly when speaking to people internally and externally from the business.
Research skills	10	As I have previously worked as a researcher on various different occasions, my research skills are precise. I have completed various stories and features, in which were done until a time frame. When researching I check for accurate and reliable sources as I have experience with checking the accuracy of websites, books and other sources. When researching, I have worked independently along within a team of other people. It has been proved that I work productively in both scenarios which is a massive bonus and quality I have.

Development Plan

As well as listing my skills, I have created a development plan, in which I have described how I will fill the gaps of the skills I am not strong with.

Skill	Development that is going to happen to improve this skill
Previous Experience	I am lucky enough to have had a lot of previous experience in the print based media industry, which has helped me to improve a lot of various different skills. I feel reading different magazines and newspaper articles, stories and features could benefit me to see them and how they are produced.
Interpersonal Skills	I could attend different courses in order to improve my interpersonal skills. I could attend sessions where I will interact with people in a workplace situation, as well as doing individual work. In my everyday life I interact with people which will improve my interpersonal skills too.
Technological and Functional Skills	Due to my high amount of knowledge in this area, I could attend training courses on how to improve my Software and technology knowledge. There are always new things I can learn and even if its a bit extra, it could be useful within the workplace in order to compete with other businesses. If there are no courses suitable for me, I will watch tutorials on new features on different softwares.
Writing and Language Skills	In order to improve my writing and language skills, I can read dictionaries and thesaurus’s to expand my vocabulary even more. Also, reading other articles and stories from other magazines and newspaper can help me improve this skill as I will be looking at how other articles and stories are put together and get ideas from them. I could also have a session with a specialist in language, where I can rehearse my professionalism.
Research Skills	To polish my research skills I could speak to other researchers within the print based media industry, to get talking about how they research and to exchange advice and tips. It is extremely essential that my research skills at to the best that they can be, as this affects the overall magazine or newspaper.

My CV

Olivia Spalter

20\05\1999

11 Ashfield Grove Bushey, WD28 56H

Mobile: 07265557688

oliviaspalter@hotmail.com

Skills

-Strong leadership skills

-Strong interpersonal skills

-IT skills- Good knowledge of Microsoft Word, Microsoft Powerpoint, Microsoft Publisher

-Good knowledge of editing softwares- Photoshop and Final Cut Pro

-Creative and imaginative

-Polite, professional and formal

-Ability to use both an Apple Mac and Windows

-Always prompt 

-Reliable

-Hardworking and enthusiastic

Hobbies

-Social media

-Current affairs

-I enjoy reading and writing articles

-Gaming, computing and IT software

-Socialising

Past Experience 

Local newspaper- At my local newspaper, I had the role of being the main journalist. I had to produce and put together well written, professional stories and articles. I also was one of the editors within the business. Within this role I had to edit the stories, articles and features that the writers and researchers produced. I used a range of different programmes such as Microsoft Word, Microsoft Publisher and Microsoft Powerpoint etc. From working at my local newspaper, it helped me to gain more knowledge about newspaper and the print based media industry as a whole. 

Frank PR- They are a leading PR agency, whom they have famous clients such as Disney, Weetabix, CowGate, PaddyPower and plenty more famous and exclusive brands. My role consists of gathering information together to put together stories, features and articles which make up the newspaper and magazine pages. My job role consists of a lot of research and writing which is good because I have strong writing and language skills. This is also useful when i have to interview and interact with certain different people.

Education

JFS- I received 11 GCSEs from an A* to C grades. These include English Literature, English Language, Mathematics, Classics, French, Spanish, Geography, Science, Additional Science, Media Studies and IT. 

JCoSS- I studies 3 A Levels, which consisted of Computing, Media Studies and English Literature. 

I achieved a 1:1 in Film and Media Studies with Journalism at the University of Nottingham.

References

I have various references upon request.

Letters of Applications

1.

Dear Mrs Kritz,

I am writing to you in response to your recent job advert for the role as an editor at your firm, MediaAttracts. After reading the job description for the job role on your website, I was overjoyed to discover that I suit all the requirements needed for the job, regarding qualifications and previous experience. 

I am extremely interested and have a passion for this specific job title due to the use of softwares you get to use as well as the writing and language skills needed for the job. I would be highly grateful to be able to work for a business who has such outstanding reputation in the print based media industry, which would make me more motivated to work to the best of my ability. 

I feel that I have the appropriate qualifications along with the aspiring positivity and attitude, which is why I feel I would suit the job role appropriately. I take pride in my work and I guarantee projects are met on time as working under time pressure doesn't worry me. I am sensible, polite and professional, which is a excellent thing to have when working as an editor, as I will be representing your business. 

As part of the job role, I understand that I would have to submit various stories and articles on a tight time schedule due to the magazine being produced weekly. I am good working in a team of people, therefore working with the rest of the team will not be an issue with me because I like to help others and offer my ideas around. As well as this, I feel it is extremely valuable to learn from others and listen to their advice to make me grow and learn more in order to do my work to the best standard I possibly can. 

Thank you for this opportunity to prove myself to you, and everyone on behalf of your business, I hope you have a read of my application letter and wish you the best,

Hope to hear from you soon,

Olivia Spalter

2.

Dear Mrs Nicholson,

As a highly skilled editor, I am writing in regards to your post about a new editor. My experience aligns well with the qualifications that you are seeking to hold this position. I am certain I would make a valuable edition to your team. 

In relation to this, I have strong writing and language skills, which contribute towards this job role perfectly. I have had a lot of experience being an editor and my skills are up to a professional standard, which is why I feel I am suitable for this job position. I like to constantly read dictionaries ass well as thesaurus’s to expand my vocabulary to enable me to work to the best of my ability. This is also my hobby, which is a benefit as I have a passion in the editing.  

I am a very patient an understanding person, which would help me when getting constant projects to complete on a timely schedule. I also feel due to my creativity that I will be able to use this to the businesses advantage, and incorporate this into my work.

I have a excellent approach to softwares such as Microsoft Word, Microsoft PowerPoint, Microsoft Publisher etc. This enables me to work more efficiently and effectively as I wouldn't need further training that is suggested on the job advert. I have a GCSE in IT along with an A Level in Computing which proves my knowledge and my fascination for computer softwares. 

I look forward to hearing back or meeting you to learn more about your firm, its goals and how I might get a chance to contribute towards its success.

Yours Sincerely, 

Olivia Spalter

Spreadsheet of contacts and employers

Arta Ghanbari

Sub-editor for VOGUE magazine

Justin Cohen

News Editor for The Jewish News

justinc@thejngroup.com

Telegraph Press Office

tmg@goodrelations.co.uk

Editorial Complaints Office at The Sun

ombudsman@the-sun.co.uk

Liz Spayd

News feedback officer at The New York Times

public@nytimes.com

Jack Lefley 

News editor at The Evening Standard

news@standards.co.uk

02036152500

Paul Ohalloran

Commercial enquiries for North West London at Metro Newspaper

paul.ohalloran@trinitymirror.com

01612794334

Paul Chadwick

Global Readers editor at The Guardian

guardian.readers@theguardian.com

The Economist Subscription Services 

078451200983

customerservices@subscription.econimist.com

Dairy Mirror News Desk

02072933831

mirrornews@mirror.co.uk

UNIT 11: Assignment 3- Financial issues, current market trends, legal, ethical and professional observations

1. Financial issues

There are various different source of income such as advertising, competitions, premium phone lines, sponsorship etc. Magazines and newspaper make their income from advertising in sales, e.g. selling advertising space within a magazine or newspaper. Advertising is an audio or visual form of marketing communication which the print based media industry use in order to promote or sell a product, service or idea. There is various advertising space within a magazine and a newspaper to allow advertisers to buy from the magazine or newspaper, in order to advertise their products/businesses/services. Furthermore, competitions within the print based media industry are businesses who strive to gain more business than the other businesses. There is a large competition within the print based media as all the businesses are competing for customers. Premium phone lines are telephone calls during which certain services are provided, and for which prices higher than normal are charged. In premium phone calls, part of the call charge is paid to the service provider, this enables businesses to be funded via the calls, this is the difference between a premium phone line and a normal phone line. Sponsorship is when businesses within the print based media industry get sponsored. Different sponsors would financially support businesses within the print based media industry to be associated with that specific business. This has many benefits for the sponsor, along with the business.

The print based media industries spend money and their funds on different things, especially on purchase and maintenance, research and development, staffing, marketing, equipment hire, promotion, distribution and material costs. Purchase and maintenance is ensuring all the expenditures are maintained and kept consistent in order for the print based media industry to run smoothly and keep producing newspaper and magazines constantly. The business will need to spend money on buying new equipment if necessary, because they need to have the most up to date equipment in order for their magazine or newspaper to sell efficiently. By having new and up to date equipment, this allows the process to be as efficient as can be and it requires less staff to do manual labour. Research and development is the part of the business where staff will do research into different stories and articles that they will go onto publish into the newspaper or magazine. By having good research, this allows for success stories and articles that people will pay for to see in the newspapers or magazines. Therefore, paying staff to access this information is a crucial and huge part of a magazine or newspaper. The development stage is the editing and preparing of the story that the researchers produce. The business will need staff to operate the different machines and to put their professionalism into the job. Staffing is the process of hiring, overseeing and positioning employees into a suited business. Staff need to get paid for their services, any each and every staff will have an individual specific role in producing a successful newspaper or magazine. Staff wages depend on the role they have, however businesses have to stick by the regulations and laws about minimum wage. Marketing is the process of advertising, promoting and selling the newspaper and magazines, this is an essential aspect of having a successful magazine or newspaper because depending on where they are distributed to has a massive impact. They could get advertised through physical advertisements such as billboards or posters, although the most common and expensive type of advertisement is on television. They could also advertise them through online advertising space because the internet is a huge, popular place. The print based media industry may need to hire equipment to process the newspaper and magazine, and they would need a lot of it. The equipment is extremely expensive because it requires high tech, modern machinery in order to produce successful and professional newspaper and magazines. Promoting newspaper and magazines are done in various way, it is done to enhance the amount of customers who purchase them as well as to gain awareness. Distribution is placing the magazine and newspaper in a suitable location, available for consumers or businesses users. This can be done directly by the producer or service provider, or using indirect channel with intermediaries. Distribution is huge in the process of a newspaper or magazine, because it allows them to get sent to the right people in order to sell effectively. Money goes towards getting the best distributors along with the transport to get the newspapers and magazines to the distributors. Material costs is the amount of money which is invested into the production of a newspaper or magazine. For example, it is all the money spent on all the material needed to produce a newspaper or a magazine.

Business models are plans for the successful operation of a business, which identifies sources of revenue, products, details of financing and the intended customer base. A magazines and a newspaper have different business models, although the basis of them are the same. (INSERT BOTH BUSINESS MODELS). A business model describes the rationale of how a business creates, delivers or captures values, in cultural, economic, social or other contexts.

Financial responsibility is the process of managing money and other assets that are similar in a way that is considered productive. There are multiple financial responsibilities businesses will have to take on when producing a magazine or a newspaper. One of these responsibilities is managing their expenses. If they do not stay on top of their expenses, it could result in the business going overdraft or not having enough money to put into a specific department of the process. Examples of some expenses are; adverting, staff, electricity, machinery, researchers etc.

When producing a budget for a newspaper or a magazine, there are very similar guidelines that need to be considered and thought of. The various things need to be thought about; travel, staff, rent, office supplies, printing/copies, fees for training, postage, marketing/advertising, insurance, call lines, specialists/consultants etc. Preparing a budget is handy and useful because it allows the business to be  able to understand how much money they have and what they can use their money on. This will allow them to not spend the majority of their money on a specific thing, then not have enough to spend on another department of the newspaper or magazine.

The cost of producing a print based document is extremely expensive, newspaper and magazines are the two most popular and most expensive documents. Before making a newspaper or magazine, the business calculate an average cost of how much each department would cost and then they estimate how much money they will need to make it. They also estimate how much money the newspaper or magazine will make them with their decided price, of how much the newspaper or magazine is going to sell for. It is sometimes helpful to look at the businesses previous profit and loss accounts, in order to get an idea of how their financial stability has been. This will help to create a clear and accurate estimation of how much they will be spending.

A management reporting system is a mechanism in which it monitors the 'mission' of a business. Therefore, this means that it monitors a businesses project, what they are working on. By managing all their financial statements and history, this will allow them to be organised and be up to date on who they owe money to, and how much. It also allows them to ensure they are keeping up to date with their financial stability, which is important because it can save the business a lot of money and time by being organised and having all their financial history properly man ganged and controlled.

A breakeven analysis is used to find out how many copies of a magazine or newspaper need to be sold, in order for the business to be able to cover all their expenses and when they will start to make a profit. The point in which the revenue equals all business costs is the point which is called the breakeven point. To find out the breakeven point, you would need to identify the fixed and variable costs. This is good when producing a newspaper or a magazine because the businesses will be able to determine when they will start to make a profit beforehand, because producing magazines and newspapers are expensive, therefore they don't want to start producing copies before they know how many they will need to make in order to earn a profit. This is because it could be a ridiculous amount of copies which makes it pointless and too expensive for the business to produce. If this happens, the business will need to try and reduce the costs of things within the magazine or newspaper, in order for the production of them to be cheaper. By doing this, it will allow the business to plan all the stages out throughly and ensure they are making a profit.

2. Market Trends
Within a magazine or a newspaper, they include specific products and services in which they promote. Businesses have to specifically figure out what kind of products and services they want to be associated with the specific magazine or newspaper, because this will be products and services that have to appeal to the target audience of the magazine or newspaper. Magazines and newspaper usually include products and services which give discounts or exclusive promotions if you buy that magazine or newspaper which entices customers to buy them.

The vision of an organisation is very specific to each business, however it should be what they are trying to achieve. An example for a businesses vision could, be to reach a new target audience, or to appeal to a certain type of people.

Each organisation will set a list of goals and objectives they want to achieve in producing their magazine or newspaper. Goals are an aim or a desired result in which the business want to complete. Objectives are very similar and a set of goals and objectives are put together for every business, so they have things to work towards.

In the print based media industry, there are multiple competitors, making it extremely competitive. There are a wide variety of different categories of magazines and newspaper although, within the specific categories there are still loads of competitors aiming to receive the most sales and most customers. The businesses will spend loads of time and money carefully planning how the magazine or newspaper will look in order to give it a distinctive look in order to achieve their goals, objectives and vision.

Target audience is extremely important because businesses have to find the right target audience to fit the right magazine or newspaper. If the magazine or newspaper includes things that do not suit the target audience, then the magazine or newspaper won't sell. Businesses have to research all about their target audience before hand, to ensure the magazine or newspaper is successful and sells by their target audience.

Magazines and newspapers can be international along with being national, local or regional. Depending on which one the magazine or newspaper are, they will follow certain market trends that suit the type of magazine or newspaper they are. They will do research beforehand to ensure they research throughly and fully into it, to make sure the content applies to the type of magazine or newspaper it is. Businesses should keep up to date with the latest news and trends in order for their newspaper or magazine to sell, because customers want them to include the latest and newest things.

New technology is constantly developing, which has a huge impact on the print based media industry. As its constantly developing and new modern technology is being used, all the businesses are competing to get the latest technology in order to produce the most effective and efficient magazine or newspaper. For example, new and improved printers have improved the way newspapers and magazines have been printed, which makes them more professional. Although, there have been negative impacts on the print based media industry, such as having so much information online. This has a negative impact due to the amount of people using online, instead of buying magazines and newspaper because they can easily access online information and news.

Media convergence is the merging of previous distinct media technologies and media forms resulting from digitalisation and computer networking. It is the coming together of computing telecommunication and media in a digital environment. Businesses within the print based media industry work on current trends and keeping up with the modern technology, by introducing new apps for example, to appeal to customers and keep up with their competitors by using media.

Diversification is the action of making or becoming more diverse of varied. The print based media industries can introduce new introduce new apps and more modern technology in order to to expand their target audience. This also allows customers to have more access to the business and resources. Businesses within the print based media industry will use diversification to expand the products in which they have, in order to gain more sales and popularity of their business.

Internationalism is the principle of cooperation among nations, for the promotion of their common good. Many newspapers and magazines are international, some famous ones are Vogue, The Daily Telegraph, Hello, BBC History, USA Today, Financial Times etc. Newspapers and magazines could include international information within them, so that they apply to people all over the world, not just to their country. One way of doing this is by including information about a celebrity who is known all over the world, not just in one specific country. Also, it could have information and an article on something that affects the whole world.

3. Legal

There are regulatory requirements in which all businesses have to comply by, as they will face severe consequences otherwise. Compliances are things that are put into businesses to ensure things don't happen.

Copyright allows information or photographs to be protected and not copied by anyone else. In the print based media industry this is important because it allows nothing to be copied. It is the legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. However, this is usually only for a specific period of time.

Trademarks a a recognisable sign, image, expression or design which identifies products or services of a particular source form those of others. The business have legally registered it, which means legally it is heir own trademark and it cannot be copied or used by anyone else. Many businesses within the print based media industry have trademarks for their businesses, as it makes the business more recognisable.

Intellectual property examples are copyrights, patents, trademarks etc. It refers to creations of the minds, such as inventions, artistic work, symbols, names, images, designs etc used in commerce. Intellectual property is legally put into action, to stop other businesses or people from copying any brands, logos, photos, names etc. Not all businesses have intellectual property, due to it costing, although it is very important to have to be successful. Some examples of newspapers and magazine which have it are; The Telegraph Newspaper, VOGUE, The Daily Mail Newspaper, Hello Magazine, The Jewish Chronicle, Star Magazine etc.

A libel is a published false statement which is damaging to a person reputations, basically a written defamation. In newspapers and magazines businesses cannot write false or invalid information about someone because they could get sued. The print based media industry have to massively ensure this doesn't happen because they do not want to get sued.

Health and safety is a crucial part within the print based media industry, especially with all the machinery and equipment used. There are multiple laws and regulations put into place to ensure health and safety is kept within the work place. Examples of some of these laws are; the Workplace (health, safety and workplace) Act, Health and Safety act etc. The businesses will carry out risk assessments frequently to address the risks and potential hazards that could occur in the workplace, to be well prepared in case of an accident.

Data protection is an act in which controls personal information within a business or the government. Within the print based media, there is extremely important information that needs to be kept protected and secure. By following the Data Protection Act, the businesses make sure all employees and people within the business follow the law and keep information and data safe.

Contempt of court is the act of deliberate disobedience or disregard for the laws, regulations or decorum of a public authority. Contempt of court is seen as a behaviour which opposes or defies the authority, dignity and justice of the court. Being in contempt of court is illegal and there are serious offences if any business in the print based media industry are seen to be in contempt of court.

Offensive material is seen as any published content such as; films, websites, articles, photographs etc that could be seen as being insulting, objectionable or upsetting to a group of people or the majority of people. This is a really crucial part of the print based media industry because they have to throughly and carefully think about the information and photographs they publish in the newspapers and magazines incase it is objectionable, upsetting or insulting to anyone.

The Race Relations Act 1976 was an act accepted by the acts of parliament in order to prevent discrimination on the grounds of race. In the print based media industry, it is not acceptable for them to publish anything discriminative based on someones race. If businesses break this act, there are major consequences. The act was put together to make fresh provision with respect to discirnation on racial grounds and relations between people of different racial groups.

Obscene Publications Act 1959 is an act in which is also obeyed by the acts of parliament. It is an act to amend the law relating to the publication of obscene matter. It provides protection of literature and to strengthen the law concerning pornography. This act is massive within the print based media industry because it is really important to follow, because it can get businesses sued or in major cases, people imprisoned. Businesses ensure they do not use any inappropriate or obscene material within the newspapers or magazines in order to follow the act.

Data Protection Act 1998, as mentioned before about data protection, it is an act to protect data and infraction within a business. By following the Data Protection Act, the businesses make sure all employees and people within the business follow the law and keep information and data safe. Businesses have to ensure all their information is kept within the business and the employees within the business ensures this.

4. Ethical

There are various policies and procedures that every business within the print based media industry have to follow in order to ensure the right things are performed.

There are many ethical requirements in which show the ways in which to serve a good purpose to the businesses customers. Ethical requirements are principles that when followed, promote values such as good behaviour, fairness, just and/or kindness. There isn't one specific set of requirements in which all businesses within the print based media industry follow, however the businesses have the right to develop the requirements that are meaningful and specific to their business.

As the print based media industry is growing and expanding, so are social concerns and expectations. There are many newspapers and magazines which have are publishing online now, which means customers buy less paper copies because its more accessible to read online. Also, because the industry is expanding, customers expect all the businesses to keep up with each other, for example The Sun has a news app, as well as VOGUE. Therefore customers have a high expectation for all the other magazines and newspapers to be that advanced. As well as this, due to social media now a days news spreads extremely quickly which can make it hard to find the origin of the story.

Privacy is a massive factor within the making of newspapers and magazines. Privacy is literally a state in which an individual is not observed or distributed by other people, and this is massive when trying to take photographs or trying to get things out of people. This is due to the fact researchers have to find out articles and stories from celebrities or individuals who have something interesting to write a story or article on. However, this can sometimes be hard as researchers have to respect peoples privacy.

The breach of confidence is a common law which protects private information and data that is told in confidence. A claim for breach of confidence usually requires the information to be of a confidential nature, which is communicated through confidence, and was disclosed to the detriment of the claimant. When producing newspapers and magazines, if an interviewer is interviewing a celebrity for example, and they tell them something in confidence in which they ask to not be included within the article when published, if the interviewer then goes and publishes the article with that piece of information within the article, that is a breach of that persons confidence. This is because the person told the interviewer that in confidence, asking them to not include it or tell anyone and the interviewer published it in the article and made it public.

A complaint is any contact form, on behalf or, a customer or potential customer who isn't stratified with any part of a businesses service. Being inside the print based media industry can be hard, because they aren't going to please everyone.  Due to this, businesses can receive complaints from people outside of the industry, or from celebrities etc. Every newspaper or magazine will receive complaints as they will not please everyone by the articles and stories they publish. The businesses will hold meetings regularly to discuss some of the complaints and see what they can do to work around them or to discourage them.

According to the Random House Dictionary, public interest is the welfare or well-being of the general public. People who buy and read the newspapers and magazines have a public interest in the things that are within them because otherwise they wouldn't buy them. Newspapers and magazines involve things within them that would gain a public interest from a majority of people, because they cant include things that only apply for a minority of people as they would get no customers.

Representation is the action of speaking or acting on behalf of someone or the state of being so represented. Within the print based media industry, groups, individuals and religions have to be respected and represented in a fair way. This used to be a huge problem, as the newspapers and magazines would publish harmful things and portray specific types of people in an offensive manner. Now that isn't allowed and there are various laws and regulations in which ensure this.

Professional bodies are people who have an expected function of a member of a particular profession.  Examples of professional bodies are; physicians role, nurses etc. Within the print based media industry, there are different roles in which consist of professional bodies and these people are important because the have skills and experience. An employer body is employees from the same business who work together for the best interest of all employees in the business.

Trade union is an organisation of workers who come together to achieve common goals such as; to protect the integrity of its trade, achieve higher pay, improve health care and retirement, increase the number of employees and employer assigns to complete the work etc. Inside the print based media industry, there are different trade unions such as the IFJ (International Federation of Journalists), NUJ (National Union of Journalists), BAJ (British Association of Journalists) etc.

A regulatory body is a public authority or government agency who is responsible for exercising autonomous authority over some area of human activity in a regulatory or supervisory capacity. They have regulations which they put are enforced and put into place, in order to carry out a purpose or provisions of a legislation, also known as a regulatory requirement.

The Press Complaints Commission (PCC) is a a voluntary regulatory body for British newspapers and magazines, which consists of representatives of the major publishers. On 8th September, the PCC closed down and was replaced by the Independent Press Standards Organisation (IPSO), which is chaired by Sir Alan Moses. They ensure the rights of the reader and the press are treated fairly. The print based media industry have to ensure they are writing nothing offensive, insulting or unfair as they are obliged to abide by the PCC's code of practise which includes clauses of accuracy, privacy, harassment, right of reply and intrusion into shock of grief.

Advertising Standards Authority (ASA) are a self-regulatory business of the advertising industry in the UK. It is a non-stators business and therefore, they cannot enforce legislation or interpret regulations. Although, their code of advertising practise reflects legislation in many ways. Their roles are to regulate the content of advertisements, sale promotions and direct marketing in the UK. Advertising space within newspapers and magazines are sold and businesses use that spade to advertise their business, product or services. The print based media industry have to ensure they are carefully choosing the advertisements in which they include inside their newspapers and magazines to abide by the regulations of the Advertising Standards Authority.

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UNIT 11: Canva flyers

may25.2018 by olivia

UNIT 11: Understanding organisational structures and job roles within print-based media

This is my Assignment 1 Prezi.

UNIT 29: Assignment 3- Music Video and Behind the Scenes

Music Video 

This is Olivia and Morgan's music video for "For Free" DJ Khaled ft Drake.

https://www.youtube.com/watch?v=id2hqyMqKEk


Behind the Scenes

These are behind the scenes footage, which shows Olivia and Morgan directing and controlling our actors. Also included, are scenes we didn't include in the final music video that we cut out because they didn't look near-professional or the lip syncing was out of time. We both shared parts in editing our music video. 




https://youtu.be/dHGXbDHMHI0

These are image's of the locations of where our music video shots were taken.

This location was where we filmed the clubbing scenes within the music video, this was where we captured the scenes with the colourful lighting, using all the different lights and equipment within the sensory room, in JCoSS. 

This was the location of the outside shots, where the main actor and girls were walking from the camera. This was a good central spot, due to the good natural lighting on the day, as presented within this behind the scenes image.

These videos capture our influence of our speech in order to gain the perfect scenes, these videos were behind the scenes whilst shooting. Within this, it shows both of us constructing and guiding the actors within the music video within each scene. This was good as due to the guidance, which increased the success of our final music video. By guiding our actors, it allowed the performance of our music video to be extremely successful and near-professional.

This music video was created by both, Olivia and Morgan, as we each had our own individual roles within the making of this music video. This music video took three days to film, within three different locations in order to gather all the footage we needed to make it to a near-professional standard. After the filming was carried out, it then took us four days to edit the video using Final Cut Pro. Both of us shared the role of gathering, transporting and controlling the equipment and the actors for the video. 

Roles:

Filming

Day 1 -  (Brandon's House).

On this day, Morgan shot the music video, with control of the camera and the equipment used.

Olivia was looking at the storyboard ensuring the actors stuck to the plan, this helped them perform and the right footage. We both helped each other look after and pack the equipment away as this was the safest method. Olivia ensured the actors were dressed in the appropriate clothing for the scenes we were filming.

Days 2 - (Sensory Room).

On this day, we swapped the shifts around compared to the first day of shooting, Olivia was in charge of the camera and the shooting, whereas Morgan was there to monitor the actors and keep track of the story board and organisation. We both helped to pack away the equipment and clear up the area we were in. Morgan also ensured the actors were dressed in the appropriate clothing for the scenes.

Day 3 - (Outside Location).

On this day Morgan filmed and took control of the camera equipment and shot the videos remaining. Olivia was there to supervise the actors within their positions, yet also their health and safety on the set of the location. As this was outside, we both took and shared the role of transporting the equipment to and from the location. Additionally, Olivia ensured the actors were dressed in the appropriate clothing for the scenes. 

Editing 

Day 1 - 

As this was the first day we both were there to take turns when editing the music video, we put in both of our ideas and thoughts to make this look near professional as possible. We looked through all of ur footage to pick out the best scenes and put them onto FinalCut Pro, to form and create the music video. We looked through the effects and which were the most appropriate for each scene. 

Day 2 -

On this day, Olivia was in control of editing the music video, focussing on the lip syncing to make this look professional. Yet also to place the scenes in the right order and places. 

Day 3 -

On this day, Morgan was there to add in effects and visual alterations to the scenes in order to make this look professional and to fit in with the convention of the R&B genre. 

Day 4- 

On the last day of editing, Olivia was there to take control of the final edition of our music video.She tidied the music video up in order to perfect this before it was published. This also was checked in order to see how conventional and technical the music video was.